|Chuck E. Cheese|
In 2012, the newest iteration of Chuck E. Cheese hit the scene.
Due to a slump in revenue, CEC Entertainment decided to redesign Chuck E. Cheese in order to keep their restaurants contemporary with kids in the 21st century. In early 2012, a silhouette of the the redesigned character appeared on the official Chuck E. Cheese Facebook page, and was officially unveiled in July of that year. Chuck E. had an immediate switch with a new ad campaign for the summer, “Say Cheese It’s Funner”. This was the first time the character was presented in CGI in the promotional material, replacing the hand-drawn Avenger ads. The Duncan Brannan voice was switched to Jaret Reddick, the lead singer from the then obscure band called Bowling For Soup. The redesign was initially met with backlash from fans and regular customers of Chuck E. Cheese’s. His personality changed again to be more like a Rockstar, and radical to the current generation of children. In the shows, he’s typically trying to do this his own way, but the other characters stop him from doing so. He always tries to appeal to kids and take birthdays seriously.
Rockstar Chuck E. is, by far, the shortest version of the character, being the size of an actual rodent. A grey-furred mouse with green eyes, he usually wears a purple shirt with a large "C" print in the front and four green stripes shown underneath the print and on the sleeves and collar. In addition, he also wears blue jeans and red sneakers, but no longer wears gloves. His tail, which had disappeared since the 1990s, was also brought back.
In early promotional material for the character, Rockstar Chuck E. carried a black and white guitar. Interestingly, the guitar has the original 1977 PTT logo on the sleeve.